Carino Artisan Ice Cream – Delivery Campaign
Illustrations and Digital Artwork, +Concept
I was approached by Carinos Artisan Ice Cream (luxury ice cream brand) to collaborate on numerous social media projects in 2012. Art-directing and designing a few campaigns, they began to introduce a delivery service that they wanted to promote through social media. I designed a campaign encompassing a lady driving a bike throughout an ice cream world, constructed of ice cream towers, splashes of milk clouds and Cherry toppings falling from the sky. The music was commissioned to illustrate the delightful travel through this sunny towns to deliver this pure delight, no matter how tricky it can be. This form of advertising was also used at events held in Sri-Lanka.
Social media banner.
Carino ice cream post
Carino social media post and scamp.